People are busy. And distracted. Appearance provide visual cues that help people
make snap decisions to conserve energy and brain power.
Good design then, in the form of gorgeous posts, makes that decision for them.
- ...You don't have any design skills.
- And you also don't have the time to dink around in design software to teach yourself.
- And you can't afford to hire a designer
- And don't want to deal with an additional team member right now (plus onboarding and learning each other's styles is not what you had in mind when you were building your social media strategy).
So the question now becomes how do you get people to
read your posts to support your big message?